The answer is we should all care... from the secretary to the MD. An often hackneyed phrase is that content is king... however like all things in life there is more than a grain of truth in that phrase.
Whether you are creating Sharepoint Enterprise Publishing Sites or humble asp.Net driven ones there comes a time when content and how it flows into and out of your site becomes important.
When we are tasked with building a new web site or forms application we generally think about the structures within the database normally that will hold and drive the data. So we can think of fields and content types within sharepoint as amongst the most granular types of storage we can control.
Content Management encompasses much more but a good understanding of the content types within your solution will help to make sure that it can expand seamlessly as your organisation changes.
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